Portfolio
CLIENT: Nonprofit organization Cedar Lane Senior Living Community
PROJECT: Strategic Plan
Working with a committee comprised of members from the organization’s leadership team and board of directors, I drafted and designed a strategic plan to chart the course for the organization’s next four years of growth. This living document not only defines the vision and strategic objectives, but also sets a dynamic tone and direction for advancing Cedar Lane’s mission. With a focus on clarity and engagement, the strategic plan ensures that every stakeholder is aligned and inspired to drive meaningful progress and enrich the lives of those they serve.
https://jenbruckler.com/wp-content/uploads/2024/09/Strategic-Plan-3.pdf
CLIENT: Shakopee Mdewakanton Sioux Community
AGENCY: Marketing Results
PROJECT: Website
In collaboration with the gaming industry experts at Marketing Results, I contributed to the website for the Shakopee Mdewakanton Sioux Community, showcasing over 40 pages of thoughtfully crafted copy. This project highlights the Nation’s commitment to being exemplary neighbors and dedicated stewards of the earth, reflecting their core values and contributions with clarity and impact. Marketing Results trusted me to elevate the Community’s message and enhance the site’s engagement and accessibility, ensuring that their vision and initiatives resonate powerfully with visitors and stakeholders alike.
CLIENT: New Jersey Clean Energy Program
AGENCY : Parker & Partners Marketing Resources
PROJECT: Success Story: Viking Yacht Company
In a project for New Jersey’s Clean Energy Program, I crafted a compelling success story profile for a combined heat and power plant at Viking Yacht Company. This profile highlights how Viking Yacht has achieved remarkable energy savings of over $100,000 annually. By showcasing the tangible benefits and innovative approach of their energy solution, the profile not only underscores Viking Yacht’s commitment to sustainability but also serves as an inspiring example of how clean energy initiatives can drive substantial cost savings and operational efficiency.
https://jenbruckler.com/wp-content/uploads/2024/09/Success-Story-Viking-Yacht.pdf
CLIENT: Robert’s Steakhouse Atlantic City
AGENCY: Fish With Feet
PROJECT: Grand Opening Announcement
For the grand opening of Robert’s Steakhouse in Atlantic City, I crafted a dynamic press release that captured the essence of the venue’s luxurious dining experience and elevated it to the forefront of media attention. This release generated exceptional press coverage across multiple outlets, effectively building anticipation for the launch. The event itself opened to rave reviews, thanks in part to the strategic media push, ensuring Robert’s Steakhouse established itself as a premier destination in Atlantic City.
CLIENT: Our Lady of Lourdes Medical Center
AGENCY: Parker & Partners Marketing Resources
PROJECT: Five Star Billboard
I created impactful billboard messaging to promote Our Lady of Lourdes Medical Center’s prestigious five-star award from Healthgrades for excellence in stroke treatment. The messaging was designed to highlight the center’s expertise and commitment to patient care, making it a visible and compelling testament to their achievements. This campaign not only raised awareness of their award-winning services but also strengthened their position as a trusted leader in healthcare, delivering a message that resonated with the community and potential patients.